On February 2, Campus Crusade for Christ’s Atheletes in Action ministry placed a full-page ad in USA Today’s Super Bowl section (and in other major papers) The ad pointed readers to the web site, www.BeyondTheUltimate.org which features articles and videos from players and coaches who talk about their faith in Jesus Christ.

Three weeks later, the site had totaled 267,062 unique visits with 1,465 indicating decisions for Christ!

BeyondTheUltimate.org will be redesigned to feature athletes and coaches for major sporting events such as March Madness, the Olympics, and the World Series.